Chapman Counselling

Caroline at Chapman Counselling is a fully qualified, person-centred counsellor. She required branding prior to launching her practice.

Immediately the tone of voice was clear, her practice is built on empathy, acceptance and respect. However, there was also the idea of a journey and this is what I focused on.

The colour palette is consistent with the local landscape but also the interior design at the practice. Equally the typography is considered - the fonts are widely available for commercial use but the decorative font has elements that echo the logomark. The logomark encapsulates the journey - it was designed to suggest depth and the idea of moving forward. And it’s two letter c’s.